creativity… The Creative Strategy: Why can’t PR professionals value creativity? 30 Jan 2018 You’d probably be surprised to know that Albert Einstein didn’t necessarily value knowledge above everything else. He is often quoted as having opined: “I am enough of an artist to…
Books… A new edition of “A Manager’s Guide to PR Projects” 28 Nov 2017 When the first edition of this slim volume was published in 2003, I had no idea that it would be the one that former students would tell me they have…
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