When the first edition of this slim volume was published in 2003, I had no idea that it would be the one that former students would tell me they have kept on their shelves, dog-eared, for years. In this twenty-first century, however, it seemed to me that it was woefully outdated. So, when Routledge, who had in the intervening years taken over Earlbaum the original publisher, asked me to update it, I couldn’t really say no. Well, the second edition has finally arrived, all shiny and new.
Here’s what’s new in this one… [from the back cover]
A Manager’s Guide to PR Projects picks up where classic public relations textbooks leave off. It provides hands-on guidance in planning the preliminary research for a public relations project and creating a plan to achieve specific goals, guiding the reader through managing the project’s implementation. It contains worksheets that can be used for a visual representation of the planning process for both student edification and presentation to clients. The book is designed as a user-friendly guide to take the reader through the four-step public relations planning process from a number of vantage points. Intended as a learning tool for use in both the class and beyond, this book’s approaches are based on real experiences in the management of communications projects designed to meet organizational goals through achieving public relations objectives.
This fully revised second edition offers PR students and practitioners new material that includes the following:
- the impact of social media on each phase of the planning process;
- digital approaches to strategic and summative research, message dissemination and public engagement;
- strategies to enhance accountability;
- ethics considerations in the planning process. and
- completely updated print and web-based resources for PR managers.
Of course it’s available at Amazon and from Routledge’s site.