Will you be the one to do the ‘dirty work’?

One of the student teams that created ethics videos approached the notion that was at the heart of the novel-turned-movie Thank-You For Smoking that satirized the PR field. Its major point was this: There is always someone to do the dirty work. If you think that inculcating ethical considerations into every PR course and discussion will magically turn all public relations and corporate communications professionals into virtuous beings, you don’t know people. But…

In a field where doing dirty work is widely considered to be at the heart of our everyday activities, it’s clear that these students really ‘got it’ when it comes to understanding the ramifications of being the one who will.

More about dirty work in a future entry…

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