Ethics & strategy are the two most important characteristics of effective communication in the twenty-first century. Today’s public communication industries – including public relations, journalism, marketing and lobbying to name the most prominent – require tools to become more conscious of how a focus on ethics is integral to strategy.
I focus on bringing resources to educators and professionals to help them to become more conscious of the effects that their professional communication efforts have on society.
I am also interested in how digital publishing has had a significant impact on how new ideas are communicated. Innovations in academic publishing underpins this interest. ~ Professor Parsons
The 2nd edition of A Manager’s Guide to PR Projects: A Practical Approach
(New York: Routledge)
Resources to accompany A Manage’r Guide to PR Projects for instructors/professors and practitioners preparing for APR and ABC examinations
Words – so innocent and powerless as they are, as standing in a dictionary, how potent for good and evil they become in the hands of one who knows how to combine them. Nathaniel Hawthorne
Professional Issues in Communication 
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